The characters in this promotion "Jabbers" played off the initials of the owner
of this apartment complex: J. Alton Bauerle.
JAB—Just a Better Place to Party!

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Jabbers beer mug



J. Alton Bauerle was looking for a fun way to attract younger residents to his apartment complex. With the initials "J.A.B." it only seemed natural for Milburn to create the phrase "Just-A-Better Place to Party," and print it on glass mugs.

The main character was referred to as "Jabbers" in all of the promotional materials.



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